Huge visual letdown and frankly, kind of cheesy “wind wave” animation over the car. The car is completely still while the color waves move. I would prefer a static image if car cannot move. This is not good.
The rest of the site is too cryptic to make sense of (I just want to see photos, specs and prices – please do not make it so enigmatic.
I understand the design rationale of “discovery” and “bring the consumer into our world, we will own it – the process of discovery and the experiential nature of the site will delight and excite.” “With the lower price of the Macan, we will bring younger consumers into the fold. That’s why we will use the big Web 3.0 icons. we will make them HUGE, we don’t need a Porsche logo on the page”
Schluss mit der Scheiße!
Firstly you are too young to afford a car like this. Secondly, you do not have experience with cars. Thirdly, you are not a “car person”. If you are going to delight us, you need to do the following things:
Show me great images without having to look too hard. Interior and exterior
Don’t take over my browser with a new window unless you have something special to show. Like full screen video. This is not it.
Do not play stock music unless it is cool. My friend Simon Smart and his team make amazing music. Not sure what this is.
Do not try the borrowed interest story of ” we are technologically saavy” by using little tricks like share and sound in browser chrome. The big X buttons are cool, but not fitting of the Porsche brand.
I can go on and on.
There is no Macan logo design. No sub brand to speak of yet. Why would I want to come back every week to get drip fed this stuff? It would have to be more meaningful. Why do I care about the crest? It is cool, but I do not want a history lesson.
I can go on and on with this, but I won’t.
Porsche, können wir dies für Sie zu beheben!
Porsche, we can fix this for you. Contact us. I have worked on Jaguar, BMW, Mercedes-Benz, Maybach, ICON 4×4, Derringer Cycles, AVA Motorcycles, Ford Corporate and Campagna Motors. We have done much cooler work with a fraction of the budget. We do every day. We have a 250+ page book with work for these clients and more.