Song of the day: June 23, 2014

This song is super cool, very throwback to the 1960′s – but better. I like music that takes me to places far away. This does it (for me)….while this may not be deep design music, it is certainly busy music for creative energy.  #ukraine, #donbass, #ceasefire

The Brian Jonestown Massacre –  Memory Camp


LIVE THROUGH THIS AND YOU WON’T LOOK BACK: Simple Steps to being a great designer. Dispatch 1.1

This is the beginning of my novel/expose/book whatever. It begins here.

My friend/colleague/former protegé Adam Chaloeicheep has been saying to me for years “man, you need to write a book and teach this at a university.” It was never time for me to consider writing a book until this morning. Maybe.

I will form some ideas on this blog. I have a definitive point of view in terms of what makes a good designer in terms of how one should live, how one should work with others, how one should treat clients, criticism, collaborators, children, old people, etc.

My experience in this field ranges from high end design and creative for Mercedes-Benz, down to laboring over PowerPoint slides and forcing it to do what I want as best as I can. The funny thing is, the unenlightened would say “Mamus, you are so senior, you don’t do that kind of work anymore, you just focus on the good shit – the branding – the image of the brand and campaigns”. That is partially true, but working on tedious tasks like PPT, or charting, or poster boards for a show keeps you sharp. What you need to understand is all experience is cumulative. You would be surprised how much things really work together – especially with technology. For example, how do you resurrect a file that is sent by a client that is named simply “chart” and you have no idea what it is – PPT, .eps, .tiff, etc. and your Mac does not recognize this kind of file? And it is 2AM the night before the “biggest pitch we have ever had” and your  dog is sick and you have a cold. Generally, you feel like you are going to die right at your computer. Anyway, you change the name of the file to chart.jpg or chart.pptx until you get a little icon and your Mac will most likely recognizes it. Little things like this make all the difference in the world – not only to you and designers who work with you – but your kids (if you have kids now or in future) or clients who are stuck.

Does this matter?

Do you just say “let the fucking IT guys deal with it”. If this is your  approach to the world, you will find it difficult to truly succeed. If you do, it is not for your talent, experience or skills – it is for some other reason like – your in-laws own the business, you are the only person in a 300 mile radius who knows Photoshop,etc. This is my opinion.


welcome to now


Is this amazing? I love music that takes me away. It drives my creative, it becomes my existence and how I go through the day. We are working with new friends in Ireland and this reminds me of Ireland very much. Open. Be in love any way you can.

The Gloaming –  The Necklace of Wrens


Song of the day: May 14, 2014

New work is up on the site – COSIMO. We are busy, it is now spring. I thought I would be able to dig out and spend more time on the blog, etc after a long winter but it is not the case. We are working on some really nice things now for Sass & Bide in Australia, X-STATIC here in the US, TRUMODO in Dublin and much more.

This is the new studio (work in progress) looks really great and is an amazing working environment.

Below are some ferry images and some random processed images from my LG Flex. It is a brick sized phone that I love.


Burial –  Rival Dealer


MAMUS SS2014 first glance

The new website is underway. Below is a sampling of new brand work and brand imaging studies for COSIMO/Boston, RILEY/Portland, TRUMODO/Dublin, X-STATIC/Scranton (live print advertising and web ads), York, Toronto (identity syste) and HENRIETTA HUDSON/New York (identity refresh and website coming soon). This is sample of the brand work. Identity systems, print design, mobile, web design and more. My main website is here.